{"id":69851,"date":"2026-01-05T16:26:55","date_gmt":"2026-01-05T15:26:55","guid":{"rendered":"https:\/\/www.innovagroupbcn.com\/casos-exito\/mediamarkt\/"},"modified":"2026-07-24T16:46:25","modified_gmt":"2026-07-24T14:46:25","slug":"mediamarkt","status":"publish","type":"casos-exito","link":"https:\/\/www.innovagroupbcn.com\/fr\/reussites\/mediamarkt\/","title":{"rendered":"Mediamarkt"},"content":{"rendered":"\n
\"Mediamarkt:<\/span>
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Technologie LPR de contr\u00f4le d\u2019acc\u00e8s : MediaMarkt<\/h1>\n\n\n\n

Syst\u00e8mes intelligents de contr\u00f4le d\u2019acc\u00e8s bas\u00e9s sur l\u2019ALPR<\/p>\n<\/div><\/div>\n\n\n

\n\t<\/span>\n\tInnova<\/span><\/a><\/span> > Blog<\/span><\/a><\/span><\/div>\n\n\n\n

D\u00e9tails du projet<\/h2>\n\n\n\n
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Client<\/strong>: MediaMarkt<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong>

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Solution<\/strong>: <\/a><\/a>Contr\u00f4le d’acc\u00e8s<\/strong><\/a><\/strong><\/strong><\/p>\n<\/div>\n\n\n\n

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Technologie<\/strong>: #OCR5<\/a> <\/a>#Cam\u00e9rasLAPI<\/a><\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

\u27f6 MediaMarkt : Syst\u00e8me LPR de contr\u00f4le d\u2019acc\u00e8s<\/h2>\n\n\n\n
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MediaMarkt est une marque mondialement reconnue dans la vente d\u2019\u00e9lectrom\u00e9nager, d\u2019informatique et d\u2019\u00e9lectronique grand public. Avec son si\u00e8ge en Allemagne, MediaMarkt est devenu le plus grand distributeur europ\u00e9en d\u2019\u00e9lectronique grand public.<\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

\u27f6 Besoin du client<\/h2>\n\n\n\n

Compte tenu de son syst\u00e8me de s\u00e9curit\u00e9 et du flux constant de personnel et de marchandises, MediaMarkt avait besoin de disposer d\u2019un syst\u00e8me fiable de contr\u00f4le d\u2019acc\u00e8s permettant la lecture et la reconnaissance automatiques des plaques d\u2019immatriculation dans ses magasins, afin de pr\u00e9venir les acc\u00e8s non autoris\u00e9s. Par ailleurs, la n\u00e9cessit\u00e9 de fournir un acc\u00e8s personnalis\u00e9 via des listes blanches (whitelists) aux camions de marchandises \u00e9tait primordiale. <\/p>\n\n\n\n

\u27f6 Solution & Technologie<\/h2>\n\n\n\n

Apr\u00e8s une analyse d\u00e9taill\u00e9e des installations, de l\u2019\u00e9tendue et de la complexit\u00e9 des voies de circulation, Innova a d\u00e9cid\u00e9 de d\u00e9ployer la technologie ALPR SIRAM OCR5<\/a>, celle-ci r\u00e9pondant efficacement \u00e0 l\u2019objectif d\u2019automatisation de l\u2019acc\u00e8s des v\u00e9hicules autoris\u00e9s dans les zones restreintes telles que les aires de chargement et de d\u00e9chargement. Les caract\u00e9ristiques sp\u00e9cifiques des acc\u00e8s restreints et des v\u00e9hicules autoris\u00e9s sur le site MediaMarkt, ainsi que l\u2019int\u00e9gration de notre technologie LPR avec le syst\u00e8me de contr\u00f4le d\u2019acc\u00e8s existant, permettent de garantir un niveau de s\u00e9curit\u00e9 maximal du site et de ses abords. La cl\u00e9 de l\u2019installation a consist\u00e9 \u00e0 combiner notre technologie LPR SIRAM Desico avec les unit\u00e9s de capture SIRAM Totem.<\/strong><\/p>\n\n\n\n

Les installations de la zone logistique de MediaMarkt, situ\u00e9es dans la zone commerciale de Madrid, exigent des unit\u00e9s de capture robustes capables d\u2019assurer une lecture efficace des plaques d\u2019immatriculation sur des voies larges emprunt\u00e9es par des camions. \u00c0 cet effet, l\u2019unit\u00e9 de capture ANPR SIRAM Totem a \u00e9t\u00e9 retenue, en tenant compte de son implantation dans les voies de contr\u00f4le sp\u00e9cifiques. Pour la d\u00e9tection des v\u00e9hicules et le d\u00e9clenchement de l\u2019OCR, l\u2019\u00e9lectronique de contr\u00f4le SIRAM Conex IP01 a \u00e9t\u00e9 utilis\u00e9e<\/strong> ; celle-ci permet \u00e9galement de recevoir des commandes du syst\u00e8me de contr\u00f4le d\u2019acc\u00e8s afin de piloter l\u2019ouverture des barri\u00e8res d\u2019acc\u00e8s.<\/p>\n\n\n\n

De cette mani\u00e8re, le syst\u00e8me de contr\u00f4le d\u2019acc\u00e8s a \u00e9t\u00e9 dot\u00e9 d\u2019un haut niveau de fiabilit\u00e9 et d\u2019une gestion intelligente des entr\u00e9es\/sorties des v\u00e9hicules<\/a>, se comportant comme un lecteur de cartes tout en identifiant les v\u00e9hicules via leur plaque d\u2019immatriculation.<\/strong><\/p>\n\n\n\n

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\"Quote\"<\/figure>\n\n\n\n

Le d\u00e9clenchement de l\u2019OCR5, en plus d\u2019assurer une lecture efficace des plaques d\u2019immatriculation des camions et des voitures, envoie des commandes au syst\u00e8me de contr\u00f4le d\u2019acc\u00e8s afin de piloter l\u2019ouverture des barri\u00e8res d\u2019acc\u00e8s.
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Innova<\/em><\/strong><\/p>\n<\/div>\n\n\n\n

<\/span>
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Pr\u00eat \u00e0 propulser votre projet Smart & Green ?<\/h2>\n\n\n\n

Contactez-nous et d\u00e9couvrez comment nos solutions de mobilit\u00e9 intelligente et ALPR peuvent maximiser vos r\u00e9sultats.<\/a><\/p>\n\n\n\n

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Contactez-nous !<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Mobilit\u00e9<\/h2>\n\n\n\n

Analyse vid\u00e9o pour la mobilit\u00e9 intelligente<\/p>\n\n\n\n

Voir la solution > <\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n
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Parking<\/h2>\n\n\n\n

Reconnaissance de plaques d\u2019immatriculation <\/p>\n\n\n\n

Voir la solution > <\/p>\n\n\n\n

\"Solutions<\/figure>\n<\/div>\n\n\n\n
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Acc\u00e8s<\/h2>\n\n\n\n

Contr\u00f4le d\u2019acc\u00e8s des v\u00e9hicules ALPR<\/p>\n\n\n\n

Voir la solution > <\/p>\n\n\n\n

\"Solutions<\/figure>\n<\/div>\n\n\n\n
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Retail<\/h2>\n\n\n\n

Drive-Thru y Click & Collect con ALPR<\/p>\n\n\n\n

Voir la solution > <\/p>\n\n\n\n

\"Solutions<\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9tails du projet Client: MediaMarkt Solution: Contr\u00f4le d’acc\u00e8s Technologie: #OCR5 #Cam\u00e9rasLAPI \u27f6 MediaMarkt : Syst\u00e8me LPR de contr\u00f4le d\u2019acc\u00e8s MediaMarkt […]<\/p>\n","protected":false},"featured_media":39370,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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